Top Questions to Ask When Choosing a Marketing Agency

Top Questions to Ask When Choosing a Marketing Agency

Picking the right agency can be tough. So many choices, high costs, and big promises can make your head spin. What matters most is finding a partner who gets your business goals, fits with your culture and delivers real results.

Here's some questions you gotta ask agencies on your short list to help pick one to grow your biz:

1. How long have you been around and how'd you get started?

Asking this shows what they really care about and what they're good at and helps figure if theyre a good fit to meet your biz aims and handle future curveballs.

2. Tell me about the times you really helped past clients.

Ask for examples of how they drove real growth with measurable wins. Shows what they got done before and how their work led to real benefits for clients.

3. What kinds of industries have you worked with?

Make sure that whoever you’ll pick will be able to work with a company like yours. This means they get your industry's details, complications, and obstacles.

4. What makes you better than the competition?

How they answer shows their unique value, like deep industry expertise, creative strategies, and successes. Pick agencies delivering real results, promising growth, and showing know-how to beat out the competition.

5. How do you measure success?

When reviewing marketing agencies, it's vital to understand their key performance indicators like increased sales and return on ad spend and this alignment with your business goals can determine if they're the right fit.

6. How do you stay ahead of industry changes and updates?

Asking how they stay current on industry changes shows their commitment to continuous learning and keeping you competitive. Knowing how they've handled setbacks gives insight into overcoming obstacles and resilience.

7. Can you describe a project that didn't go as planned and how you handled it?

A transparent example of an agency's response to an obstacle encountered in a project shows its resilience and commitment to client success. It ensures it overcomes and learns from setbacks, applying its newfound insights to future projects.

8. What is your client onboarding process like?

Their client onboarding process sets expectations and identifies risks upfront.

9. What does your tech stack look like?

Their technology stack of analytics, marketing platforms and project tools reveals their capability to effectively execute digital strategies in a complex landscape.

10. How do you balance new ideas with stuff that works?

Go with places that mix fresh solutions alongside proven tactics. That'll help your biz stay competitive but also use reliable techniques to keep growing steady.

11. What's your policy for keeping your data safe and private? 

Making sure they guard your info and privacy matters a ton. Ask them about how they protect data and privacy rules so your stuff stays secure.

Conclusion

Asking the big questions above can assist in fully checking out potential partners to find one that matches your goals and values, which ultimately drives real outcomes. If you want help finding a partner, set up a chat with the pros at Keep Going HQ now. They can help walk you through the complicated agency selection process with confidence.


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